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MBN BLOG

"Brand Equity in Indian Politics"


11 Nov. 2020

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Brands in Politics

Political gatherings get propelled because of social and political advancements when certain segments of society feel that they need to approach certain social and political inquiries around which they accumulate support or they look to protect even with resistance. In this way, political gatherings have histories, conventions, and methods of insight, which when joined with party names and images, make and fortify their position and picture in their voter gatherings of people (White and de Chernatony 2002). For instance, in India the Congress Party partners (thus do their supporters) itself with driving India to its autonomy from the English Raj. Additionally, lately new gatherings have developed in India either because of social advancements (like the Shiv Sena party developed in Maharashtra to ensure the interests of local Marathis in Mumbai) or because of political improvements (like the Patriot Congress Party was shaped as a breakaway group of the Indian National Congress in challenge of the gathering initiative being assumed control by a man of remote starting point, Mrs. Sonia Gandhi). Correspondingly a lot of breakaway groups were framed from the Indian National Congress over an assortment of political improvements and some new (i.e. not breakaway groups) congress parties were likewise framed because of social advancements or territorial desires.

Research Methodology

As this exploration is essentially engaged to investigate the conceivable reasons that are indispensable in the trust building, a subjective research approach has been chosen. This approach gives premise to investigate the intricate issues and marvels included in that. The Political trust is a complex issue and should be tested intently. Top to bottom semi-organized meeting instrument has been utilized to gather the required data with the end goal of this investigation. The motivation to utilize semi-organized meeting instrument is to give an opportunity to respondents to share their scholarly assessment alongside contribution on the key organized issues applicable to the point. An example of 30 respondents was chosen for this examination, in light of pre-characterized determination criteria. To be qualified for this examination, the respondent ought to have entrenched and a perceived political distinction in Bihar area and more likely than not taking an interest in last six general races since 1988.

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Brand Equity in Indian Politics

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