Establishes marketing goals to ensure share of market and profitability of products and/or services.
To oversees all marketing, advertising and promotional staff and activities.
Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
Plan and execute all web, SEO/SEM activities, manage marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI, KAIs i.e. Key Activity Indicators and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Good communication skills. Written as well as spoken (English)
Collaborate with internal teams to create landing pages and optimize user experience
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
Collaborate with internal teams to create landing pages and optimize user experience.
Instrument conversion points and optimize user funnels
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in setting up and optimizing Google Ad words campaigns.
Keyskill : SEO (Onpage optimization/Offpage optimization), SMO, SMM, PPC (Google Ad wards campaign), Email-marketing